Subject: Win Affiliate Contests With Bonuses

Bonuses have become the gold standard of affiliate promotions for big product launches these days. It seems like everyone is in a competition to offer the most value in their bonuses, and itÕs not unheard of to see $2,500 in claimed value for the bonuses to sell a $97 product.

Of course, value is relative. You could claim that PLR product is worth $150, but it really sells for $7. Most marketers just throw together a bunch of resale rights products and put some astronomical, theoretical price tag on the package and use it as a bonus. But people are tired of seeing that. In order for bonuses to matter, they need to be unique. They need to be something potential buyers donÕt already have.

For this reason, itÕs a very good idea to create your own bonus to go along with a major launch. It should relate very closely to the product, perhaps supporting it or adding to it in some way.

LetÕs say you want to promote a product about blogging. You might create a step-by-step guide for setting up WordPress and installing the top plugins, with links to all those plugins. You could then use this as your lead magnet to build your list, or even use it as a basis for your own product later.

If you know a product is launching soon, you could create your lead magnet (which would then be used as a bonus for people who have already joined your list) and create a review of the product on your blog. People searching for information about that product may run across your review and opt-in for your lead magnet, and then they may buy through your affiliate link when the product launches.

You can include some of those PLR products, too. This will help beef up the value of your bonus offer. Just make sure the products relate closely to the theme of the product itself. DonÕt include anything just for the sake of having a larger bonus package.

Our fifth lesson is coming soon, and youÕre going to learn about some great pre-selling tips you can use to increase sales and help boost the performance of the productÕs existing sales page. Even if the product doesnÕt have a spectacular sales message, you can still get a ton of sales just by using these simple techniques to increase sales.

Look for it soon!

