Title: Manual Split Testing Methods

Hello,

I hope you’re already convinced of the power of split 
testing, but if you’re not, I hope you’ll at least be
willing to give it a try on your own so you can see the
results for yourself.

You don’t have to use software to perform split testing.
Although software can definitely make the process as lot
easier and less time consuming, it can be beneficial to
do it on your own in the beginning, just so you can see
how powerful it is before investing anything.

The easiest way to run a split test manually is to track
your current version for a few days until you have maybe
1,000 total unique visitors. See what your conversion 
rate is for those 1,000 visitors and write it down.

Then change the element you want to test, such as the
headline or price. (Remember, only one element at a time,
especially if you’re split testing manually. Otherwise,
you risk not knowing which change was responsible for the
change in conversions.)

Again, wait until you’ve had 1,000 unique visitors and
see what the new conversion rate is. Compare the two.

If the conversion rate went down significantly, either
revert to the old version or test a new version.

If you want to test a new element, such as your price
or call-to-action, you’ll need to wait until your
headline testing is complete. 

If you try to test multiple elements at once, you will
have no way of knowing which element was responsible 
for the change.

It’s a little bit of trouble to test things manually, 
because you have to watch your traffic stats carefully 
and pay attention to which conversions occurred during
your testing period.

This is why a lot of people decide to use split testing
software to run their tests. It just makes the process
a lot quicker and easier, and you can even run multiple
tests simultaneously instead of just one element at a 
time. Software isn’t prone to human error, and it is
much more precise, so it can work much more effectively
and efficiently than manual testing.

Still, manual testing can work just fine if you’re not
ready to take the plunge into software solutions.

Tomorrow, we’re going to look at some of the most common
mistakes people make with split testing, so don’t miss
it!

Until then, 

{YOUR NAME HERE}

PS- If you’ve tried split testing before and didn’t get 
the results you were hoping for, tomorrow’s email might
help you figure out what you did wrong!


