Title: Is Split Testing Really Worth It? 

Hello,

Split testing is one of those subjects a lot of people try
to avoid, because they think it’s too technical or too
difficult, or they think it will cost them a fortune, or
even that it’s not really worth the hassle. 

But the fact is, split testing has the potential to double
your conversions, or even more. 

Let’s take the case of NuFACE, a company that founds its
shopping cart abandonment rate was much higher than it
hoped. They decided to use split testing to see if offering
free shipping would help decrease cart abandonment, and 
their results were extraordinary.

They decreased shopping card abandonment by 90% AND also 
managed to increase their total average order value by more
than 7%! 

Still think split testing isn’t worth it?

Okay, how about the case of Body Ecology, who removed its
drop-down menu for products, and their revenue jumped by
more than 56%! All from one simple change.

These are just a couple of examples. There are probably
millions more cases just like these, where people have
discovered that a minor change can actually have huge
results.

You may be thinking that split testing is something you
can only do if you have a huge amount of traffic or you
can afford to send paid traffic to your site, but it 
actually doesn’t take as much traffic as you probably think.

Over the next few days, we’re going to take a more 
in-depth look at split testing, and how it can benefit
your business, no matter what you’re doing online.

We’ll take a look at some of the different ways you can
conduct split testing on your own, as well as some of 
the tools you can use.

Tomorrow, we’re going to take a look at a few ways you
can use split testing to improve your results, so be 
sure to watch for it!

Until then, 

{YOUR NAME HERE}

PS- If you still think split testing is a waste of time,
please don’t miss tomorrow’s email. You’ll see just what
it can do for you!



