Title: Elements For Split Testing 

Hello,

Pretty much everyone knows about the major elements you can
test with split testing—headline, price, major design
elements—but there are other elements you can test, as well.

Let’s take a look at some of the elements you can test, and
how to make the most out of each one.

Headline

The headline for a sales page or lead capture page is 
probably the single most well known and often tested element,
because most people know how important the headline is.

You may be surprised to know that changing your headline 
could double or even triple the conversion rate of a page,
but it’s true. Imagine doubling or even tripling the number
of email signups or sales you get on a page with one simple
change!

Price

If you’re selling something, the price at which you are 
selling can have a big impact on your conversions. You
might think having the lowest possible price is always 
the best idea, but that’s not necessarily true. 

Sometimes a higher price can actually signal a higher
quality product, and a low price can scare potential
customers away.

This is why it is so important to split test different
price points. Your traffic may be looking for a bargain,
or they may be looking for top-notch quality. You won’t
have any way to know unless you test.

Trust

Trust is a huge thing online, and if someone doesn’t know you,
you must take action to ensure they can trust you.

There are a number of things you can test to help increase
trust. For example, you can add testimonials, a trust badge,
or other elements that help prove you can be trusted.

Even if you’re just offering a free download, people need to
know they can trust you not to sell their information to 
other companies or spam them constantly.

Testing different trust elements can significantly improve
your conversions.

Call-to-Action

The call-to-action is the part of the page where you ask a
visitor to take action. It might be where you ask for a 
sale, or for an opt-in, or even some other action.

But the way it is worded, the way it is presented, and the
graphical elements used to call attention to it, can have 
a huge impact on results.

Try testing different wording, different presentation, and
even a different button color to see if it makes a 
difference in your sales.

Offer

Your offer is the actual product you’re offering, whether 
it is a paid offer, or a free download as a lead magnet.

You may think the offer itself doesn’t have that much of
an impact, but sometimes simply offering a different format,
like video, can impact conversions significantly.

By testing different elements of your offer, you can find
out exactly what people are looking for and make sure they 
get it.

Design

Your design can actually have a big impact on your results.
Most people seem to think the better looking the design, 
the higher their conversions will be, but that’s not always
true.

Sometimes a simpler design can actually convert better than
a flashier design, because the design doesn’t take attention
away from the actual offer.

There are plenty of other elements you can test, as well, 
such as article titles on your blog, popups on your site,
your logo, the length of your money back guarantee, etc.

Just remember to test only one or two alternate options 
at a time. Otherwise, you may end up attributing a positive
change to the wrong element.

Tomorrow we are going to take a look at how you can 
manually perform split testing on various elements, so be
sure to watch for it.

Until then, 

{YOUR NAME HERE}

PS- Maybe you’re not ready to pay for split testing software,
because you don’t think split testing works. Tomorrow, you’ll
find out how you can give it a try on your own. Don’t miss it!


