Title: Is Multivariate Testing Right For You?

Hello,

A/B split testing is the simplest form of split testing. It
is also the most common.

But there is another form of split testing that is more 
advanced, and can actually work much faster to get results 
for a wider number of variables.

I’m speaking, of course, about multivariate testing. In
multivariate testing, you are testing multiple variations
concurrently, which is where the name comes from.

Multivariate testing is the best way to find the ultimate
version of your page as quickly as possible, because you
aren’t testing two headlines, and then two calls-to-action,
and then two prices, and so forth. 

Instead, you’re running all tests simultaneously to find 
which COMBINATION is the most effective.

See, it’s entirely possible that the second headline you
test might perform much better than the first, and the 
second price might perform much better than the first,
but when the second headline and second price are run 
together, conversions could be drastically worse.

I know it’s a little strange to think of that, but it
absolutely does happen sometimes, and the only way to
really know which combination is the best is by testing
each one.

Sure, you could perform each individual test, and then 
test all combinations one at a time, but that would take
far too long.

Multivariate testing is a way to test all possible 
combinations at once, so you get the results as quickly 
as you can.

It would be very difficult to run a multivariate test
manually. In fact, it would be practically impossible.

You’ll also need quite a lot of traffic to test more than
a handful of variations. It would just take too long
to get statistically accurate results for a large number
of variables without traffic.

Remember, you need at least 1,000 unique visitors to get 
a truly accurate reading just to test one single variable 
against another. If you were testing six variables, you’d
need thousands. 

Running six variables isn’t just testing one headline 
against another, one price against another, and one
call-to-action against another. You’d be testing headline
one with two different versions of the price and with
two different versions of the call-to-action and so on.

Multivariate testing isn’t an option for everyone, but
if you have enough traffic, it’s the best option to get
a great boost in conversions quickly.

Tomorrow is our final lesson, and we’re going to be
looking at some of the most popular split testing 
options, so stay tuned!

Until then, 

{YOUR NAME HERE}

PS- Not all split testing options are equal. Tomorrow
you will find out how to know which is right for you!


