Subject: What the Heck is Periscope?

Periscope is a new social app owned by Twitter, who bought it in early 2015. It launched first on iOS, and then on Android a couple of months later. It gathered a million users in the first ten days, and ten million not long after. With millions of users, and only a small portion of them actually broadcasting on the app, itÕs wide open in terms of a huge user base and not a lot of competition.

So whatÕs the point of this app, anyway?

Periscope is a social app somewhat like Instagram, but itÕs made for live broadcasts. Those broadcasts, called scopes, are sent out live as you broadcast, and are then stored on the Periscope server for 24 hours to allow other users to watch them.

The app can also save your scopes so you can make use of them later, which is great for uploading to YouTube or your own website.

How is it different from just recording videos for YouTube?

Well, the fact that videos are live and mostly unscripted can make them more dynamic and interesting. People enjoy watching live video.

Plus, where else can you get such a huge built-in base of potential viewers without so much competition? Sure, YouTube has a massive amount of traffic, but it also has a massive amount of videos. ThereÕs just too much competition in most niches for your videos to get noticed.

But on Periscope, you are competing against such as small base of people that itÕs a lot easier for your stuff to stand out. ThereÕs just a much better chance to be seen when youÕre competing against so few users.

Plus, there are a whole bunch of little tricks you can use to get more viewers and more followers on Periscope!

In this series of lessons, youÕre going to learn more about Periscope and how you can use it to grow your business. YouÕll learn the best ways to attract followers, how to get those followers to help you get even more followers, and how to make the best possible scopes to attract viewers.

Not only that, but youÕll learn how to make the most out of those viewers, and how to convert them from viewers to buyers using just a few simple steps.

If youÕve ever regretted not getting in on the ground floor of some big new traffic source like Pinterest when it first opened, now is your chance to take advantage of a very new traffic source while the competition is still relatively low. The field is still wide open on Periscope, so the time to establish yourself is now!

Over the next few days, IÕll be sending you a series of 7 lessons on using Periscope. YouÕll learn how to gather a lot of followers quickly, and how you can use the platform to start building your business right away. Be sure to look for each lesson in your inbox.

See you soon! 
