Subject: Before You Launch a Scope

On Periscope, live broadcasts are known as scopes. A scope is basically just a live stream you broadcast from whatever device youÕre using, such as your phone or tablet.

You probably wonÕt want to jump right into broadcasting, because youÕll probably find out thereÕs a lot of dead air. YouÕll probably ŌumĶ and ŌuhĶ your way through it, because you wonÕt have any idea what youÕre doing. At least, not at first.

For this reason, itÕs a good idea to do a little bit of planning before you begin. I wouldnÕt script everything from start to finish, because that could lead to a presentation that is stiff or unnatural. Instead, just create a very basic outline so you know before you begin what youÕre going to be talking about.

Next, you need to figure out where youÕre going to hold your scope. It needs to be in an area with good lighting, as well as a place where you wonÕt be disturbed too much, and there wonÕt be too many interruptions. 

Additionally, itÕs important to be certain the environment around you is clean and free of clutter that might look unprofessional. You may be using both the forward and rear-facing cameras on your device, so youÕll want to be certain both views are acceptable for appearing on camera.

You will also want to be certain you remember to give you elevator pitch, which is basically an introduction for people who donÕt know you. When you first get started, this is especially important, because almost no one will know you!

Your elevator pitch should be something short and to-the-point. It should be professional, but engaging.

HereÕs an example:

ŌHi, IÕm Jessie Wilson, and I am an aerobics instructor and nutritionist. IÕve spent my life helping people take control over their lives and get in shape for better health, and IÕm here to help you, too! You can check out my website at JessieWilsonHealth.com and subscribe to my newsletter for great free tips to get in shape and get healthy!Ķ

You can introduce yourself with your elevator pitch before you begin your broadcast, once in the middle (just say, ŌFor those of you just tuning in recentlyÉĶ and continue with your elevator pitch) and once at the end when you sign off. This will help people get to know you, and it will hopefully get people to visit  your site and take action!

In our next lesson, weÕre going to look at how to create a Periscope broadcast, and what you should do during the broadcast to make the most of the time youÕre on the air. Be sure to look for it in your inbox soon! 
