Title:  The Most Important Reason To Split Test. 

Hi {Name}, 

Split testing is your best friend, it can even help you decide
how often to send out broadcasts. 

But the single best reason to split test is this...

My father, bless his soul was a man of wisdom. 

He used to break the world down into small little 
chunks for us kids whenever he wanted to explain 
something important. 

The day I asked him for a motorcycle he said, "Son, 
there are two kinds of people who own motorcycles, 
the ones who have crashed and the ones that will." 

I can just imagine what he would say if I asked him 
for an email list with 10,000 people on it. 

He would have said something like, "Son, there are
two kinds of people who own email lists with 10,000 
people on it, the ones who have sent out a mistake email
embarrassing themselves in front of 10,000 people, and
those who will." 

That's another good reason why I split test. 

I may from time to time send out a real stupid email 
to my list, but since I split test at least it never goes 
out to everybody. 

I hope my dad's wise words will guide you to greater
success without any regrets. 

To your success, 

{YOUR NAME} 

PS- Take a moment and watch the video for SqueezeNinja.  
http://squeezeninja.com/
I think my dad would have approved. 


