Title: How to sell Ice Cubes to Eskimos

Hi {Name},  

We’ve all heard the old jokes about selling ice cubes 
to Eskimos but did you know someone has actually 
done it! 

On the Discovery Channel a while back, I watched
a documentary on Eskimos that followed them as 
they tended their herds of reindeer and I saw the 
most amazing thing! 

They actually had refrigerators inside some of the 
Yurts they were living in! 

It seems that as they follow their herds to greener
pastures, it sometimes gets warm enough for their 
meat to spoil. 

Someone must have recognized this problem and 
offered them a logical solution. 

I’m guessing the same ad copy that sold Eskimos
refrigerators was very different from the ad copy used
to sell refrigerators to people living in South Carolina. 

If you want to sell one thing to vastly different people, 
you’ll need to offer an individualized approach that
meets them where they are and addresses their specific 
needs. 

For instance, you might sell an Eskimo a mini-fridge 
to keep his meat fresh, but the “guys” in South Carolina 
might only want it if they thought it might be more 
convenient to keep beer in the garage next to their 
workbench. 

The same sales pitch won’t work for both of them. 

So then for example, if you wanted to unload a bunch of 
“mini-fridges” you’d need to create a web page for 
each one of these kinds of potential buyers.  

You can see how labor intensive this might be, and 
how much time it might take. 

Plus, you would also need to consider that your competition
is also trying to sell to them before you can. 

You need to act fast, and you need it to be easy to make
many web pages, quickly, if you want to get the lion’s share 
of the market. 

The makers of Squeeze Ninja understand why you need 
a solution like this to create numerous quality opt-in pages
quickly so that you can offer your solutions to more people
ahead of your competition! 

 >>> http://www.squeezeninja.com/ <<<

WHY WOULD YOU COLLECT EMAILS WITH A 
CANE POLE AND A FISH HOOK WHEN YOU COULD
RAKE IN OPT-INS WITH A NET! 

Wishing you all the best, 

{Your Name}

PS- Squeeze Ninja @ 
>>> http://www.squeezeninja.com/ <<<
Allows you to make your email marketing 
campaigns more inclusive, so you can make
more profits! 
