Title: We’ve got your back

Hi {Name}, 

Yesterday I gave you some of our best “subject phrases”,
from our own private swipe files, and today I’ll share 
some more of our proven profit pulling email 
marketing secrets! 

The secret is…

A winning email never bogs the reader down with
product features! 

YOU MIGHT THINK THAT’S MAD! 

But it’s true; we’ve found that the fastest way
to bore email readers to sleep is to send them
lists of product features. 

Instead, we find that if we can get them interested they’ll 
research the feature list on their own, and make a good 
decision for themselves. 

So how do we get them interested? 

We speak to their needs and wants. 

Do they want to save time? 

Do they want to do something better than they 
have ever done with less effort? 

These are the kinds of questions that beg to be 
answered! 

That’s how you as an email marketer can watch-
out for your subscriber’s backs. 

==================================
Here is what we do: 

We look at the feature list of a product or service
and see if the product or service lives up to the hype.

Then, and only then, do we try to imagine the needs
and wants of our subscribers and try to determine
which needs and wants the product or service 
will address. 

When we figure it out, then we write an email 
that speaks to the needs and desires of the recipients
of our emails. 

For instance, because you downloaded the 
report “Operation Inbox Infiltration” I know
you probably want more people to subscribe
to your own list, open your emails, and take action. 

Therefore, I look for the perfect solution for you,
and then try to get you to FEEL excited about how it
would help you! 

To do this, I might tell you a story about my own
experience in email marketing…

Like the day that I was split testing a risky subject line, 
and it caused almost half my list to unsubscribe! 

I might explain how frustrated I was and how much
money I lost because of my stupid miscalculation! 

Then I might tell you how I’ve saved myself from 
making dumb mistakes by using Advantage Bot! 

This might motivate you to check out 

>>> http://www.AdvantageBot.com <<<

So you can save yourself from the anguish 
I endured!  

Is it working? 

Are you interested in finding out how…

>>> http://www.AdvantageBot.com <<<

saved my list? 

Until next time, 
{ Your Name}

PS-  You don’t need to make the same mistakes 
with your list that I made. 

Thanks to… >> http://www.AdvantageBot.com <<

