Subject: The Three Paid Traffic Types

Welcome to our third lesson on paid traffic. In our last lesson, we took a look at mindset. Now you know itŐs all about building a long-term business, not quick profits. Today, youŐre going to learn about the three types of paid traffic, and how to most effectively use each type.

Paid traffic is definitely a different animal than free traffic. With free traffic, youŐre not really risking anything. You have leeway to screw up a little, and the only thing you have to lose it that traffic. But at least you didnŐt pay cold, hard cash for it, right?

So we separate paid traffic into three basic groups. I refer to these groups as strangers, friends, and fans.

Strangers are people who have never met you or even heard of you. They donŐt trust you, and are not likely to buy anything because of that. This is one of the biggest reasons people fail with paid traffic. They try selling products to people who donŐt know them from Adam.

Friends are people who know you, and trust you somewhat, but they havenŐt yet evolved to the stage where theyŐd do just about anything for you. Friends will buy stuff from you, but arenŐt as likely to buy big-ticket items. 

Fans are people who know you well. They trust you pretty much implicitly. They have bought from you before, and are very likely to again. TheyŐre so passionate that they tell others about you, and they like and share your posts on social media.

Yes, even fans can be targeted with paid traffic, and should be. Why? After all, if theyŐre already fans, you can just market to them for free. And thatŐs true. But the thing you have to keep in mind is that people can and do miss important messages all the time. Sometimes emails go to the spam box or get accidentally overlooked or deleted. Quite often, Facebook posts arenŐt seen by the people who really want to see them, either because theyŐre overlooked or because Facebook doesnŐt deliver the post to them.

Remember, Facebook marketing has changed a lot. The average post reaches only a tiny fraction of a pageŐs fans, so even though your fans may want to see your messages, they donŐt always get to.

As you can probably guess, you canŐt market the same way to each group of people. Some people just try selling, selling, selling to each group, but that just leads to wasted money.

In our final few lessons, youŐre going to learn the best ways to market to these three groups of people, and how to get the most profit for the money you spend.

See you soon!

