Subject: Paid Marketing to Fans

Today is our fifth lesson in our 7-part series on inexpensive paid marketing tactics. WeÕre going to talk about what to do once those people youÕve already been marketing to turn from friends into fans.

Fans are people who are basically die hard in terms of whatever you put out. They know you. They like you. They trust you. And theyÕre willing to prove it by purchasing things you recommend (even big-ticket items, at times) and by sharing your content with people they know.

Fans are willing to buy pretty much anything you recommend as long as itÕs on-topic for them and itÕs affordable to them. The trouble is you canÕt always count on reaching them through traditional means.

How many times have you missed important emails because your inbox was inundated with a ton of stuff you didnÕt care about and you simply didnÕt see the important one? Or how many times have important messages gone to your spam box? Or you missed an important announcement on Facebook because your news feed was clogged with a thousand silly memes that pushed the important stuff down?

The fact is, this kind of thing happens all the time. So you canÕt count on subscribers seeing your messages and Facebook posts, because thereÕs just so much else out there competing for their attention.

The answer, of course, is paying to advertise to them.

Yes, I knowÉ it freaking SUCKS having to pay to advertise to people youÕve already paid to advertise to in the past. It might even make you a little angry. But itÕs not FacebookÕs faultÑat least not entirely. They had to do something to calm down the endless flood of information to peopleÕs newsfeeds before their users left the site in droves. There was just too much information being posted by too many pages.

So, yes, you may have to pay once to get a user on your mailing list or Facebook page and then again to put your ad in front of that user, but you should get some value each time you pay.

How exactly does one target their fans?

On Facebook, you can upload your email list as a custom audience, and you can also choose to target only fans of your page on Facebook. For this method, you could advertise more expensive products, services, affiliate products, classes, etc.

YouÕll want to pay about 5-6 cents over the suggested bid, just as you did when you targeted strangers. 

Now letÕs talk budgets. Remember, weÕre talking about how to get traffic for ten bucks a day. Six of those dollars will be budgeted for advertising to strangers. Three for friends. And just one dollar per day for advertising to fans.

So you plan would be to pay $6 per day to send people to your squeeze page, blog, or fan page. YouÕd pay $3 per day to send the people who are already your fan or on your email list to a low-to-mid priced product. And youÕd pay $1 per day to send people who have bought from you before to a higher priced product.

Simple, inexpensive, and effective. Keep a look out for the next lesson, available shortly!





