Subject: Common Bridge Page Mistakes

Bridge pages can be extremely useful when they are used correctly. The trouble is, a lot of people don?t use them properly, and they can end up hurting more than helping. In today?s lesson, we?re going to take a look at some of the mistakes people commonly make when it comes to bridge pages, and how you can avoid them.

First of all, don?t mistake bridge pages for doorway pages. A long time ago, doorway pages were just keyword-filled pages that made little to no sense and had no purpose other than pulling in search engine traffic and sending it off to an affiliate link or some other spammy page.

Bridge pages actually have tremendous value when used correctly. They can be squeeze pages that collect opt-in subscribers. They can be pre-selling pages that help boost sales to a product. They have a variety of uses. But they should never, ever be used solely to attract search engine traffic. This kind of behavior hasn?t worked in years, and now days it could actually get your site penalized heavily.

Another big mistake people often make with bridge pages is making them too much of a hard sell. Bridge pages should be more of a soft sell that is used to warm people up before they get to a sales page. If you?re using them to gather leads, it?s even more ital. you don?t use hard selling tactics, because it will turn people off before they even have a chance to subscribe to your list. They?ll assume you?ll use such tactics on your list, and will just avoid you.

Instead of trying to push, push, push people to buy, just talk about some of the features of the product, and how those features can benefit the user. If possible, talk about how the product has actually benefitted you personally. If you use your bridge page kind of like a review, it will feel less like a sales page and more like something helpful.

It?s also a mistake to be too stuffy or professional on your bridge page. If you?re not the product owner, there?s no need to keep your material overly professional. Feel free to be a little lighthearted, maybe throw in a personal story if you have one that relates. Obviously you?ll not want to joke around if your subject matter is very serious, but generally humor works well.

Lack of focus is another huge problem for bridge pages. Too many people want to put a whole bunch of stuff on the page to try to get the most out of every visitor, but this just leads to confusion. Give someone too many choices, and they won?t take any of them. Instead, focus on just one or two elements. If you?re trying to build a list, don?t try to sell a product on the bridge page. Market to the user AFTER they subscribe. If you?re trying to sell a product, don?t include links to a bunch of other affiliate products. You?ll just confuse the user.

These are a few of the most common mistakes people make with bridge pages. Now you?re equipped to avoid them, and your bridge pages will be much more effective.

In our next lesson, we?re going to take a look at split testing your bridge pages, so look for it in your inbox soon!
