Subject: More Uses for Bridge Pages

Bridge pages are useful for building a list and increasing affiliate sales and profits, but there are a few other uses, too. You know, just in case you arenÕt entirely convinced you should use them.

Have you heard of retargeting?

Retargeting is one of the hot topics right now. Basically, you place an invisible pixel on your landing page that tracks when a specific user visits it. You can then use that data to buy ads targeted to those visitors who have been to your site before.

You may wonder how itÕs useful to spend money to advertise to people who have already been to your site and didnÕt buy anything. Or to those who have already bought something. But the average person needs to see the same sales page 2-3 times before they make a final decision to purchase. This means you can remind them about your site or product with an ad, which could spark the sale when they did not buy before.

Additionally, you can market different products to those users who either didnÕt buy the first one, or even those who did buy but may not have been entirely satisfied with their purchase.

Facebook is one of the most prominent ad networks that allow retargeting. You can buy ads to target people who have visited your page in the past. These ads are typically much more effective than traditional ads, because those people have already shown a proven interest in the product youÕre promoting, because theyÕve been there at least once before.

Traffic building is another great reason to use a landing page instead of sending traffic straight to an affiliate link.

LetÕs say youÕre promoting a product via your email list. Instead of sending that traffic straight to your affiliate link, you can send the traffic to a landing page on your blog. This helps increase the traffic to that blog, and if you decide to sell it later, you can prove much higher traffic stats.

Not only that, but if you have more traffic to your blog, you can charge more for advertising on your blog, youÕll find more opportunities open up as far as traffic and joint ventures, and your reputation in your market will improve simply based on the amount of traffic youÕre receiving. 

Some ad networks and social networks donÕt allow you to send traffic straight to an affiliate link. Pinterest, for example, does not allow affiliate links. Neither does AdWords. Thus, a landing page is essential, because you can send traffic there without having to worry about breaking those rules.

One final reason you should use a landing page instead of sending traffic directly to your affiliate link is to keep your branding consistent. If your audience already trusts you, having a landing page allows you to keep that branding intact, and keep that reputation intact, even though you are promoting someone elseÕs product.

I hope youÕve enjoyed this series on bridge pages and youÕve learned a lot, but donÕt worry! ThereÕs still two more lessons to go! Keep an eye out for lesson six, available shortly!  
