Title: Finding Your Brand’s Voice 

Hello,

In our last lesson, we talked about finding your brand’s
vision. Today, we’re going to talk about your brand’s
voice.

If you’re wondering how voice differs from vision, think of 
it this way. Your personal vision is kind of like what’s in 
your head. It’s what you believe and think in your mind, and 
what some people may get a small taste of through your voice. 

Your voice, on the other hand, is what people see on a 
regular basis. It’s the way you talk and act, and the actions
you take around others.

Your company’s voice is the “personality” of the company. It
shines through in the way you deal with customers, and the 
posts you make on your website and social media.

Your vision will help guide your voice. 

If you’re looking to create a brand synonymous with luxury 
and sophistication, you wouldn’t want to post a bunch of 
crude humor on your company’s Facebook page, even if you 
think it could get you more views.

If you’re trying to create a brand that represents a fun, 
laid-back vibe, you wouldn’t want to be too stuffy and overly 
professional when dealing with the public.

If your brand is focused on affordability, you probably would
not want to post images of yachts and expensive watches.

All this may sound obvious, but I’ve seen exactly this type
of thing on some brands’ social media, and it makes no sense.
You want to post things that mesh well with your brand, not
random posts you think might gain a little viral traffic.

This is why it’s so important to know your brand’s vision 
and voice. Every single post you make, and every single 
interaction you have with a customer, must be consistent
with your vision and voice.

Tomorrow, we’re going to take a look at some ways to come up
with a brilliant slogan or tagline for your company, so be
sure you look for it!


Until then, 

{YOUR NAME HERE}

PS- If you’re ready to boost your business with a few simple
words, you do not want to miss tomorrow’s lesson!


