Subject: Retargeting Blog Visitors

ItÕs frustrating as heck to know people are coming to your site and leaving without giving you any benefit whatsoever. TheyÕre consuming your bandwidth, reading the content you worked hard to create, and not buying anything or subscribing to your email list.

So why does this happen, and what can you do about it?

The main reason this happens is because, for whatever reason, you fail to convince the visitor of the value you have to offer. Whether itÕs subscribing to get your free lead magnet, or buying a paid product, or you just want them to click an ad, they arenÕt going to take action if you havenÕt properly convinced them. 

The second reason this can happen is because the user is simply too busy at the moment to take whatever action you are asking of them, or maybe they just donÕt currently have the ability. For example, maybe they donÕt have the money to buy the product youÕre advertising.

So what can you do? Once that visitor is gone, theyÕre gone. Right?

Well, not exactly. If you include a retargeting pixel on your blog, anyone who visits your site then becomes eligible for retargeting. If you put a Facebook retargeting pixel on your blog, you can then advertise on Facebook specifically to people who visited your site in the past.

You may be screaming, ÒWhy the heck would I want to PAY to advertise to people who have already been to my site and didnÕt buy anything????Ó

Yeah, I get it. I really do. But look at it this way:

The average person needs to see the same ad three times before they decide to buy. And remember, most of your visitors are probably new, first-time visitors. They donÕt know you from Adam. That means they have no real reason to trust you other than the fact that your content might be pretty good to them.

By using retargeting, you can remind them you exist. In fact, they might have intended to come back later when they had more time or more money to take whatever action you wanted them to, but until they see your ad on Facebook, they may never remember.

Using retargeting allows you to reclaim that lost traffic, usually at a surprisingly affordable price, so that you have a second chance to get them to take action. Why waste all that traffic for nothing when you can get it back?

You can learn more about retargeting (or remarketing as Facebook calls it) on the Facebook website here:

https://www.facebook.com/business/learn/facebook-ads-website-custom-audiences

This page will show you exactly how you can take advantage of retargeting by setting up the tracking pixel on your blog so you can bring back any visitors you lose and have another chance to get them to take action!

WeÕve got a lot more to cover so stay tuned for our next lesson, available shortly!



