Subject: Segmenting Blog Content

In our previous lesson, we took a look at some of the ways blog posts might NOT work, and now itÕs time to look at some ways to make content work for you

The first thing weÕre going to take a look at is segmenting your content into different categories in order to achieve different goals. Unless your blog is very tightly niched into a single, well-defined category, chances are, you have some variation on your blog that could be used to segment readers.

Here are some examples:

* Your outdoor blog could be segmented into fishing, hunting, and camping
* Your I.M. blog could be segmented into SEO, blogging, social media, etc.
* Your recipe blog could be segmented into various diet types

These are just a few examples. Almost all blogs have the potential for segmenting, which is not only great for SEO purposes; itÕs great for matching calls-to-action to the content.

For example, letÕs say you have a blog that focuses on outdoor recreation. You could have sections for fishing, hunting, and camping. Now, you wouldnÕt want to use the same lead magnet on your fishing content as you would on your hunting and camping content. Sure, there would be some crossover from people who enjoy all three types of outdoor activities, but what about people who donÕt?

ItÕs a better idea to segment, creating a different lead magnet for each type of content to give you the best chance at grabbing that subscriber. If you have a beginnerÕs guide to fishing as your lead magnet on your fishing articles, youÕd have a much better chance of getting those readers to subscribe than you would if your lead magnet was about bow hunting or choosing the right tent for camping.

I understand if it seems like a lot of extra work to create a different lead magnet for each segment of your site, but the extra effort would be well worth it. Not only that, but youÕd have a different segment for each topic on your list, too. Meaning youÕd have your fishing list, your hunting list, and your camping list, for example.

That way, if you have a fishing product youÕd like to promote, you can specifically send it to your fishing list. If you have a hunting product, you can send it to your hunting list. If you happen to find a product that could appeal to all your list segments, you could send it to each one. ItÕs all up to you. But itÕs better to segment so youÕre not constantly sending the wrong messages to the wrong people.

In our next lesson, weÕre going to take a look at a few different types of article formats, and how you can use each one to help you reach your goals. Be sure to look for the next lesson in your inbox very soon. 

