Title: Creating Great Content

Hello,

Content is a much more important element than it was in the 
days of micro niche sites. Back then, content written by 
overseas outsourcers and then spun with software was 
common, and articles were only 100-300 words. That won’t
fly these days, because Google won’t rank it, and social 
media won’t share it.

In the past, keyword research was the main element of 
content creation. Now keywords really don’t matter as much,
since Google isn’t the king of traffic anymore.

Creating great content requires a little research. You need
to visit other sites in your niche to get an idea of the
type of content people are currently looking for.

Content should be between 1,000 and 3,000 words, and also 
have some other forms of media, such as pictures (which are
especially important for sharing on Pinterest, Facebook, and
other sites), and videos. You can even use other people’s 
content by embedding YouTube videos onto your own pages and
writing commentary to go along with them.

This content should be mostly free of spelling and grammatical
mistakes, and thoroughly researched and written. This is 
not only to please Google, but, most importantly, to please
visitors.

Remember, the old method simply wanted to please Google by
using keywords in the domain name, several times in the 
articles, and in back links. The content didn’t matter, 
because you actually just wanted visitors to leave your
site through your affiliate link as quickly as possible.

But now that you aren’t going to be so worried about
attracting Google traffic, you need to focus on making
visitors happy. This, in turn, will please Google, because
Google measures bounce rate (how long visitors stay on
your site, and whether they read any other articles 
while they are there). 

This means the longer and more interesting your articles, 
the better you’ll likely rank in Google, AND the more 
likely your content is to be shared on social media, 
which is where most of your traffic will come from.

There are easy ways to write content quickly, such as
roundup posts. For example, you can gather 10-20 links
to other people’s content, write a small description of 
each one, and provide a link at the end of each 
description.

Don’t worry about losing traffic to those other sites. 
Just set your links to open in a new window so the user
stays on your site to read the rest of the content
after viewing the other site.

Another bonus is that Google loves to see sites that
link OUT to quality sites. In the old days, it was 
mostly links IN that counted for ranking, but now the
links you send OUT matter, too.

The bottom line:

Make great content.

This is the best way to please both Google AND
visitors.

Tomorrow, we’re going to talk about promoting your
content on social media, so you definitely don’t want
to miss it!

Until then, 

{YOUR NAME HERE}

PS- Social media doesn’t have to be scary! Tomorrow’s
lesson will show you just how easy it really is!


